Writing a Social Media Press Release

A good article on the dynamics of writing a press release specifically for social media...

Back in the day, press releases were the primary means of communication between business enterprises and the media. However, the advancement of the internet has made the traditional format of a press release less effective as journalists, press members and readers crave small chunks of succinct details that incorporate social media, linking and multimedia to make it more digestible and relevant. Compare this to the multi-page press releases that dominated newsroom fax machines in the past and it’s pretty clear that the way information is assembled and received has changed.

If you’re used to traditional press release formats its evolution to social media press release (SMPR) won’t be too much of a challenge. Knowing what to include and how to format your SMPR will be a big help in securing media and blogger coverage for your brand’s news and happenings....

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