Facebook: Who you know; Twitter: What you know

A recent study by TubeMogul found that users clicking onto videos links sent via Twitter spend significantly longer watching those videos than those arriving from Digg or Facebook.

With Facebook, you are more likely to know the person posting the link, but maybe your friends don’t post interesting links. Facebook video links get one minute and 14 seconds of viewing.

For video links shared via Twitter, however, users spend a full minute and 38 seconds watching them.

Why? Because Facebook focuses on who you know, while Twitter focuses what you know.

See full article on Social Media Today.

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Microsoft and Yahoo Teaming Up to Take Down Google

  MS and Yahoo Sign Search Deal

Microsoft and Yahoo struck a long-anticipated search deal Wednesday under which Microsoft's Bing search engine will power Yahoo's search site, and Yahoo will sell premium search advertising services for both companies.

...Bing will be the exclusive algorithmic search and paid search platform for Yahoo sites, but Yahoo will continue to use its technology and data in other areas of its business, in particular its display advertising. In fact, each company will continue to maintain its own separate display ad business and sales force...

...Yahoo's sales force will have direct relationships with both companies' premium search advertisers, while the self-service ad platform for both companies will be Microsoft' AdCenter, which will continue to set prices for the automated auction process. Compensation for Yahoo will come through a revenue-sharing agreement based on traffic generated on Yahoo's network of owned and operated as well as affiliate sites...

It's been a long-awaited deal as both companies have str...

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Digitas Expands Health Unit in Boston, London

Digitas Health, a unit of digital marketing agency Digitas, has new offices in both Boston and London, the company said Monday. Digitas Health Boston will be located within Digitas’ Boston-based headquarters.

“The health care system worldwide is being revolutionized by digital channels that change the very nature of how pharmaceutical companies and brands relate to patients and doctors alike. As budgets shift rapidly to favor these new channels, our clients are pushing our work across borders at an increasing pace,” said David Kramer, CEO of Digitas Health, in a prepared written statement.

See full article on Boston Business Journal....

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Skyscape bought by Physicians Interactive; moving HQ to Massachusetts

Marlborough MA-based Skyscape Inc. has been acquired by Physicians Interactive LLC of Illinois, a competitor in the delivery of medical information via mobile devices.

See full article at Mass High Tech.

Skyscape’s SmartLink technology is available on Palm OS, Palm Pre, BlackBerry, iPhone, Symbian S60, 3rd edition (Nokia), Windows Mobile and Windows powered desktop and Tablet PCs....

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How much is mobile healthcare worth?

  ROI algorithm calculates value of mobile health care

A recent article on Mass High Tech introduced a unique take on calculating value of healthcare dollars spent.

Oriol, who is dean of students at the Harvard Medical School and an obstetric anesthesiologist at Beth Israel Deaconess Medical Center, is co-founder of the 17-year-old Family Van mobile health clinic in Boston. While mobile clinic staffers could talk anecdotally about how their programs have profoundly affected the lives of disenfranchised people, they had no hard data to prove how nontraditional programs could provide effective services for hard-to-reach populations and show how much money those services save...

...To prove the effectiveness of a mobile health program such as the Family Van, Oriol and her te...

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